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Privacy Policy
1. Introduction
Welcome to https://aakritii.com ("Website"), owned and operated by Aakritii ("Company", "we", "our", or "us"). Your privacy is important to us, and we are committed to protecting the personal information that you share while using our website and services.
This Privacy Policy explains how we collect, use, process, store, protect, and disclose your personal information when you visit https://aakritii.com, purchase our products, create an account, contact our customer support, or otherwise interact with our services.
By accessing or using our Website, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. If you do not agree with any part of this Privacy Policy, you should discontinue the use of our Website and services immediately.
This Privacy Policy has been prepared in accordance with applicable Indian laws, including the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, the Consumer Protection (E-Commerce) Rules, 2020, and other applicable laws and regulations governing electronic commerce and data protection.
Our objective is to ensure transparency regarding the collection and processing of your personal information while maintaining the highest standards of privacy and data security.
2. Definitions
For the purpose of this Privacy Policy, unless the context otherwise requires, the following terms shall have the meanings assigned to them below.
"Company" means Aakritii, its owners, employees, affiliates, representatives, successors, and authorized personnel.
"Website" means https://aakritii.com, accessible at https://aakritii.com, including all webpages, mobile versions, digital platforms, and related online services.
Customers refer to any individual or legal entity accessing, browsing, registering, purchasing products from, or otherwise using our Website.
"Personal Information" means any information capable of identifying an individual directly or indirectly, including but not limited to name, mobile number, email address, billing address, shipping address, transaction details, device information, IP address, and any other information voluntarily provided by the user.
"Services" include all products, digital services, customer support, promotional activities, and features made available through the Website.
"Third Party" means any individual, company, service provider, payment gateway, logistics partner, technology provider, or government authority other than the Company and the User.
3. Scope of this Privacy Policy
This Privacy Policy applies to all users who visit, browse, register, purchase products, subscribe to newsletters, communicate with customer support, or otherwise interact with https://aakritii.com.
This Policy applies regardless of the device used to access the Website, including desktop computers, laptops, tablets, and mobile devices.
This Policy does not apply to third-party websites, applications, payment gateways, or external platforms that may be linked from our Website. We encourage users to review the privacy policies of such third-party platforms before sharing any personal information.
4. Acceptance of this Privacy Policy
By accessing or using this Website, you expressly consent to the collection, processing, storage, and use of your personal information in accordance with this Privacy Policy.
If you provide personal information on behalf of another individual, you represent and warrant that you have obtained all necessary permissions and legal authority to share such information with us.
Your continued use of the Website following any modifications to this Privacy Policy shall constitute your acceptance of those revised terms.
5. Eligibility
Our Website is intended for individuals who are legally capable of entering into binding contracts under applicable laws of India.
Persons below the age of eighteen (18) years should use the Website only under the supervision and consent of their parent or legal guardian.
If we become aware that personal information has been collected from a child without appropriate parental consent where required by law, we reserve the right to delete such information from our records.
6. Information We Collect
In order to provide our products and services efficiently, we may collect various categories of information from our users.
The information collected depends on the manner in which you interact with our Website, create an account, place an order, participate in promotional activities, communicate with customer support, or otherwise engage with our services.
The categories of information that may be collected include personal identification details, contact information, account credentials, order information, payment-related details, shipping information, communication records, technical information, and browsing behaviour.
We collect only such information that is reasonably necessary to provide our services, fulfil contractual obligations, improve user experience, comply with applicable legal requirements, and protect our legitimate business interests.
7. Personal Information You Provide
Depending upon your interaction with our Website, you may voluntarily provide information including your full name, mobile number, email address, billing address, shipping address, company name (where applicable), GST details (if applicable), and any information submitted while contacting customer support.
When you create an account, subscribe to newsletters, participate in promotional campaigns, submit product reviews, or communicate with us through email, WhatsApp, telephone, or social media platforms, we may retain the information shared by you for the purposes described in this Privacy Policy.
We request that users provide accurate, complete, and up-to-date information at all times. Providing false, misleading, or incomplete information may affect our ability to provide services or process orders efficiently.
8. Information Collected Automatically
When you access or use https://aakritii.com , certain information may be collected automatically through your browser, device, or network connection without requiring you to actively provide such information. This information helps us understand how users interact with our Website, improve website performance, enhance security, detect fraudulent activities, and provide a better shopping experience.
The information collected automatically may include your Internet Protocol (IP) address, browser type and version, operating system, device type, device identifiers, language preferences, internet service provider details, referring website, pages visited, products viewed, search queries, date and time of access, session duration, clickstream data, and other technical information generated during your interaction with our Website.
Such information is generally collected in an aggregated manner and is used for analytical, operational, and security purposes. Wherever possible, we process this information in a manner that does not directly identify individual users unless required for fraud prevention, legal compliance, or dispute resolution.
9. Device Information
In order to optimize your browsing experience and maintain the security of our services, we may collect certain information relating to the device used to access the Website.
This information may include the device model, operating system version, browser configuration, screen resolution, device language, network information, unique device identifiers, and diagnostic information.
Device information assists us in identifying compatibility issues, preventing unauthorized access, improving website functionality, and ensuring that our services perform efficiently across different devices and platforms.
10. Cookies and Similar Technologies
Our Website uses cookies and similar tracking technologies to provide an enhanced browsing experience, remember user preferences, maintain secure login sessions, improve website functionality, analyze website traffic, and personalize content and promotional materials.
Cookies are small text files stored on your device by your web browser. These files enable the Website to recognize returning visitors and remember certain preferences during future visits.
The cookies used on our Website may include essential cookies required for website functionality, performance cookies that help us understand user behavior, analytics cookies used for statistical analysis, functionality cookies that remember user preferences, and advertising cookies that assist in delivering relevant advertisements.
Users may choose to disable or restrict cookies through their browser settings. However, disabling certain cookies may affect the functionality, performance, or availability of some features of the Website.
By continuing to use the Website without disabling cookies, you consent to our use of cookies and similar technologies in accordance with this Privacy Policy.
11. Analytics and Website Performance
We may use trusted third-party analytics providers to better understand how visitors interact with our Website. These analytics services help us monitor website traffic, evaluate user engagement, improve website performance, identify technical issues, and enhance the overall customer experience.
Analytics providers may collect information such as pages visited, time spent on pages, navigation paths, device information, browser type, geographic location at a city or regional level, and other anonymized usage statistics.
The information collected through analytics services is generally aggregated and does not directly identify individual users. Such information is used solely for improving our Website, products, services, and marketing effectiveness.
12. Log Files
Like many commercial websites, our servers automatically generate log files whenever users access the Website.
These log files may contain information including IP addresses, browser details, operating system, internet service provider, referring and exit pages, timestamps, pages viewed, error reports, and other technical diagnostic information.
Log files are primarily maintained for website administration, security monitoring, fraud detection, troubleshooting technical issues, analyzing website performance, and complying with applicable legal obligations.
Log information is retained only for as long as reasonably necessary to fulfil these legitimate business purposes or as required under applicable law.
13. Payment Information
To facilitate secure online transactions, users may be required to provide payment-related information while placing orders on the Website.
Payments are processed through authorized and secure third-party payment gateway providers. We do not store complete debit card numbers, credit card numbers, CVV numbers, UPI PINs, internet banking passwords, or any other sensitive payment credentials on our servers.
We may receive limited transaction-related information such as payment status, transaction reference number, payment method, transaction amount, payment confirmation, and other information necessary to process your order and maintain financial records.
All payment transactions are subject to the privacy policies, security practices, and terms of the respective payment gateway service provider.
14. Payment Gateway Services
Our Website may use Razorpay and other authorized payment service providers to securely process online payments.
By proceeding with any payment transaction, you acknowledge that your payment information may be collected, processed, and verified by the respective payment gateway in accordance with its own privacy policy and applicable regulatory requirements.
The Company shall not be responsible for any delays, failures, technical errors, banking interruptions, or unauthorized transactions arising solely from the payment gateway provider, banking institution, card issuer, UPI service provider, or other third-party financial institutions, except to the extent required under applicable law.
Users are encouraged to review the privacy policy and terms of the respective payment gateway before initiating any transaction.
15. Shipping and Logistics Partners
For the purpose of delivering products ordered through our Website, we may share limited customer information with our authorized logistics partners, courier companies, warehouse operators, fulfillment providers, and shipping service providers.
The information shared may include your name, delivery address, mobile number, email address (where necessary), order details, shipment identification number, and delivery instructions.
Such information is shared strictly on a need-to-know basis for order processing, shipment tracking, delivery confirmation, reverse logistics, customer support, and dispute resolution.
Our logistics partners are contractually or legally expected to maintain the confidentiality and security of customer information and are not permitted to use such information for unauthorized purposes.
16. Communications with You
By creating an account, placing an order, subscribing to updates, or otherwise interacting with our Website, you consent to receive communications from Aakritii through various channels, including email, SMS, telephone calls, WhatsApp messages, push notifications, and other legally permissible modes of communication.
These communications may relate to order confirmations, shipping updates, payment notifications, customer support, product availability, service announcements, security alerts, promotional offers, newsletters, feedback requests, and other information relevant to your use of the Website.
Where required by applicable law, you may opt out of receiving promotional or marketing communications by following the unsubscribe instructions included in such communications or by contacting us using the details provided in this Privacy Policy.
Your decision to opt out of promotional communications shall not affect our ability to send transactional or legally required communications related to your orders, account, or ongoing services.
17. How We Use Your Personal Information
The personal information collected by Aakritii is used solely for lawful, legitimate, and business-related purposes. Our primary objective is to provide users with a secure, efficient, and personalized shopping experience while ensuring compliance with applicable legal and regulatory requirements.
Your information may be used to create and manage your account, verify your identity, process and fulfil orders, arrange shipping and delivery, facilitate payment processing, issue invoices, respond to customer service requests, resolve disputes, provide warranty or after-sales support, process returns and refunds, and communicate important updates relating to your purchases.
In addition, we may use your information to improve our products and services, enhance website functionality, personalize your shopping experience, conduct internal research, analyze customer preferences, detect and prevent fraud, investigate suspicious activities, maintain website security, comply with legal obligations, and enforce our legal rights.
Where permitted by law, your information may also be used to send promotional communications, product recommendations, newsletters, discount offers, festive campaigns, loyalty rewards, and other marketing materials. You may opt out of such communications at any time without affecting your ability to continue using our services.
We shall process your personal information only for purposes that are reasonably necessary and proportionate to the services provided through our Website.
18. Sharing and Disclosure of Information
We respect your privacy and do not sell, rent, trade, or commercially exploit your personal information.
However, in order to operate our business efficiently, we may disclose limited personal information to carefully selected third parties including payment gateway providers, logistics and courier partners, warehouse and fulfilment service providers, technology vendors, website hosting providers, cloud storage providers, marketing service providers, customer support platforms, legal advisors, auditors, accountants, government authorities, regulatory bodies, and law enforcement agencies whenever such disclosure is necessary.
Any third party receiving personal information from us is expected to process such information only for the intended purpose and maintain appropriate confidentiality and security measures.
We may also disclose information where required by law, court order, government direction, regulatory investigation, or where disclosure is necessary to protect our legal rights, prevent fraud, investigate illegal activities, or safeguard the safety of our customers, employees, or the public.
19. Data Security
Protecting customer information is one of our highest priorities. We implement reasonable administrative, technical, organizational, and physical safeguards designed to protect personal information against accidental loss, unauthorized access, misuse, disclosure, alteration, or destruction.
Our security measures may include secure server infrastructure, encrypted communications, access controls, authentication procedures, firewall protection, regular software updates, vulnerability assessments, monitoring systems, backup mechanisms, and internal security policies.
Despite our best efforts, no method of electronic storage or transmission over the Internet can be guaranteed to be completely secure. Accordingly, while we strive to protect your personal information, we cannot guarantee absolute security. Users are encouraged to maintain the confidentiality of their account credentials and immediately notify us of any suspected unauthorized access.
20. Data Retention
We retain personal information only for as long as it is reasonably necessary to fulfil the purposes described in this Privacy Policy or as required under applicable law.
The duration for which information is retained depends upon factors including the nature of the information, legal obligations, accounting requirements, dispute resolution, fraud prevention, contractual obligations, taxation laws, and regulatory compliance.
Once personal information is no longer required, we shall securely delete, anonymize, or permanently destroy such information using commercially reasonable methods, unless a longer retention period is required by law.
21. Your Rights
Subject to applicable law, including the Digital Personal Data Protection Act, 2023, users may have the right to request access to their personal information, request correction of inaccurate or incomplete information, request deletion of information where legally permissible, withdraw previously granted consent for processing, and seek redressal of privacy-related grievances.
To exercise any of these rights, users may contact us using the contact details provided in this Privacy Policy. We may require reasonable verification of identity before processing such requests to protect the privacy and security of all users.
Certain requests may be declined where retention or processing of information is required under applicable law, contractual obligations, fraud prevention measures, taxation requirements, or other legitimate business purposes.
22. Children's Privacy
Our Website is not intentionally directed towards children below the age of eighteen (18) years.
We do not knowingly collect personal information from children without the consent of a parent or lawful guardian where such consent is required.
If we become aware that personal information relating to a child has been collected in violation of applicable law, we shall take reasonable steps to delete such information as soon as practicable.
Parents or guardians who believe that their child has submitted personal information may contact us for appropriate assistance.
23. International Data Transfers
In certain circumstances, your personal information may be processed, stored, or accessed through technology providers, cloud infrastructure providers, or business partners located outside India.
Whenever such transfers occur, we shall take reasonable measures to ensure that appropriate contractual, technical, and organizational safeguards are implemented to protect your personal information in accordance with applicable laws.
24. Changes to this Privacy Policy
We reserve the right to amend, modify, update, or replace this Privacy Policy at any time without prior notice whenever necessary to reflect changes in our business operations, legal obligations, technology, or regulatory requirements.
Any revised Privacy Policy shall become effective immediately upon publication on https://aakritii.com, unless otherwise stated.
Users are encouraged to review this Privacy Policy periodically to remain informed regarding how their personal information is collected, processed, and protected.
Continued use of the Website following publication of an updated Privacy Policy shall constitute acceptance of the revised terms.
25. Governing Law and Jurisdiction
This Privacy Policy shall be governed by and interpreted in accordance with the laws of India.
Any dispute, controversy, claim, or legal proceeding arising out of or relating to this Privacy Policy, the use of the Website, or the processing of personal information shall be subject to the exclusive jurisdiction of the competent courts located at [Navsari, Gujrat], unless otherwise required under applicable law.
Nothing contained herein shall restrict the Company's right to seek appropriate legal remedies before any court or authority having competent jurisdiction.
26. Grievance Officer
In accordance with applicable Indian laws, users may contact our designated Grievance Officer regarding any questions, complaints, requests, or concerns relating to this Privacy Policy or the processing of personal information.
We shall make reasonable efforts to acknowledge and address privacy-related grievances within the timelines prescribed under applicable law.
27. Contact Us
If you have any questions, comments, requests, or concerns regarding this Privacy Policy, our privacy practices, or the processing of your personal information, you may contact us using the following details:
Our customer support team will make reasonable efforts to respond to your queries as promptly as possible.
Declaration
By accessing, browsing, registering on, or making purchases through https://aakritii.com, you acknowledge that you have read, understood, and agreed to this Privacy Policy. You further consent to the collection, use, storage, processing, and disclosure of your personal information in accordance with this Privacy Policy and applicable laws.
